Daydream Collective is an apparel brand developed as a highschool senior capstone project, encompassing brand identity, apparel design, and a comprehensive business plan presented to a panel of investors. Supported by funding from the Lyon and Murray County CEO program, the project expanded into a fully launched apparel line. The brand sold out and restocked multiple times between 2023–2024, demonstrating successful execution and strong market interest while highlighting skills in branding, product development, photography, and marketing.